In some cases service people make things harder than they have to be.Take web marketing for example. Marketing is pretty simple when you solve down to it: discover the emotional worth inherent in what you sell and provide it in an unforgettable manner that separates you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, understand that we suggest video as the very best method to accomplish your marketing objectives.Delivering a memorable, separated message highlighting the emotional worth of your brand. Follow the patterns, and you know Video is spreading out across the Web like wildfire.The issue is much of it is dull, uninteresting, and pre-packaged.
Terrific Video Starts with Words
The best location to begin is at the start, and whatever starts with WORDS. We do not reside in the Golden Age of Articulation. The interaction era generated by the Web and its social media trend has produced a Tower of Babble. The eloquence, clearness and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or relevant.
If you can't articulate your message in some significant way then you're in difficulty from the 'outset.' You might think this is old-fashioned, but words DO have significance. The blurring and confusion of exactly what makes marketing and sales different has resulted in a generation of company owner and executives who can not produce or provide a finely crafted statement of who they are, what they do, and why consumers need to care.
You're Looking at the Wrong Information
There are limitless articles, stacks of statistical analysis, and numerous essays and white papers on how service need to utilize the Web to its advantage. Most of organisation composing focuses on high profile major corporations as the source of knowledge and smart service technique. The issue is the majority of these industries are severely run and artistically and intellectually insolvent. Most are running on past successes from a bygone era and consumer inertia. In the end, big business is about power and money, not proficiency and innovation. Are there exceptions, of course, but the fundamental here is that you have to look more thoroughly at exactly what truly works and why that is unless you have unlimited stacks of cash available to bury your competition and flood the airwaves with endless recurring drivel that permeates into audiences' consciousness like some alien mind-altering drug.
Kinetic Typography an amazing, ingenious video method that combines the power of sight and noise to provide a meaningful, memorable message based upon the power of words.
The method has its origins with motion designers who took popular motion picture monologues and animated the words of the script to offer visual emphasis. It's a basic idea, but difficult to perform, and when succeeded, it's a powerful approach for providing a marketing message. It's a technique that will access both the spoken and visual memory centers of your audience's brains and produce the brand acknowledgment that is the goal of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness because the dynamically provided spoken and written words function as mnemonic devices enhancing each other. The visuals alone will not make up for any deficit in the script. Your words develop a language framework that specifies your brand; it develops the context within which you can communicate with your audience, and it permits you to take ownership of those words consequently limiting your competitions' capability to feed off your marketing efforts. Simply put, words have significance, words can move you, move you to action, and isn't that exactly what marketing is all about?